Case study
Winning The Philippines Betaines Market With Trade Intelligence
The client captured 45% of total imports, nearly double the second-place competitor.
- 45%of total imports captured
- 30 to 35%sourcing efficiency gains
- 2021 to 2024trade data analysed
The challenge
What the client needed
A global personal care manufacturer needed clarity on the Philippines betaines (CAPB) market to make better sourcing decisions: who was importing, from whom, at what price and in what form.
Our approach
How we did it
- Customs data analyticsProcure 360 analysed Philippines trade data from 2021 to 2024.
- Supplier and price benchmarkingThe team compared suppliers and unit prices across the market.
- Product standardsImport data revealed which product grades dominate the market.
- Packaging analysisShipment data showed how the product was being packed and moved.
The results
What changed
- The client captured 45% of total imports, nearly double the second-place competitor
- Secured the most competitive unit pricing from leading suppliers
- Identified the industry standard: 30% active matter makes up 65% of imports, with 35% active matter second
- A shift from flexibags to 200 kg drums improved shelf life and storage efficiency
- 30 to 35% improvement in sourcing efficiency and a stronger negotiating position across the supply chain
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