Case study
Setting Up Betaine Manufacturing In Brazil
A clear view of the Latin American market.
- LATAMmarket mapped
- Suppliersidentified and benchmarked
- Pricesnegotiated with support
The challenge
What the client needed
When a global FMCG company started betaine manufacturing in Brazil, it struggled to identify suppliers and to benchmark its procurement costs against players already in the market.
Our approach
How we did it
- Market understandingExplaining how the Latin American betaine market works.
- Supplier mappingIdentifying the key suppliers in the region.
- Competitive sourcing insightShowing how other players were getting their products.
- Negotiation supportHelping the client negotiate prices with suppliers.
The results
What changed
- A clear view of the Latin American market
- Key suppliers identified
- Procurement costs benchmarked against existing players
- Support in negotiating prices
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